Stay In Touch For Success Marketing System©

Listen to this brief, but important

message from Tony Messuri

Dear friend in business,

You likely came to this web site because you are interested in and curious about powerful and cost effective means to grow your business. If so, then you came to the right place! Sales professionals and others who rely on referrals to generate new customers/clients can benefit from spending the few minutes required to evaluate what I have to share with you. After you review this material, I am absolutely confident you will fully understand why and how you should cultivate your referral network to deliver you new customers/clients. To be perfectly clear, when I mention a personal referral network, I am talking about a network of customers/clients, friends, family members, neighbors, and others within the individuals "sphere of influence". What I have found through my research and experience is that, the vast majority of sales professionals and other professions who rely on referrals for their livelihood do not understand how to effectively harness the power of their referral network. Yes, they may generate many of their new customers/clients via referrals, but they are not taking any specific cost effective action to maximize referrals.

If you are not absolutely certain as to the power of the referral network, I would like you to consider the following. If you were in need of an important "service", let's say a roofing contractor, insurance agent, or real estate agent, would you consider a recommendation which comes from a trusted friend, family member, or close acquaintance over some form of advertising? If you are like most people, your answer would be yes. I know this concept is fairly obvious, but it is interesting to note that the vast majority of individuals who should be relying on new business generation from their referral network do not take advantage of this valued resource. I have found from my extensive research that some people more or less understand the value of their referral network, but do not know how to harness its power. To better understand how a referral network operates please read the following "Key Point".

KEY POINT --> An associate of mine in the "referral business", Bill Cates, has extensively studied the mindset of the referral network and has discovered the following. For those who are not aware of Bill Cates, he is a renowned expert in the area of referral business and the president of "Referral Coach International". First, let's start off with the "not so good" news from Bill... Did you know that 20% of your referral network will likely never recommend your services regardless of your effort to obtain their support? The unfortunate reality with this group is they are not "risk takers" and are too concerned about being negatively perceived in the event you might not meet the expectations of the prospective new customer/client. Now for the really good news, another 20% of your referral network is going to recommend your services to prospective leads regardless of what effort you make in requesting or encouraging referrals. This 20% group, of course is only going to provide a referral if they believe you deliver high quality services/product. If you are the one of many sales professionals and others who do not have a program to motivate your referral network to deliver leads, this is the component of your network which is likely delivering you your limited amount of new business. This leaves the remaining 60% of your referral network where the true opportunity lies. These are the people who require specific attention if you hope to include them in your "personal sales work force". This is where the untapped resource lies for virtually all sales professionals and businesses who use (or should be using) a referral network to generate new business. Of course the challenge becomes finding a powerful and cost effective means to motivate this 60% group to deliver you solid leads.

What I have also found from my study and research are the "secrets of success" of the elite sales professionals who seem to generate a consistent flow of new customers/clients via their personal referral network. They know how to tap into the 60% component of their referral network discussed above. These elite have found that the secret is actually to simply "stay in touch" with their valued network along with continuously growing this network (e.g. strength in numbers). You may inherently understand this concept, but likely struggle with finding the method, time, and/or funds to achieve your objective. I can certainly understand this dilemma because frankly the marketing tools and programs are very limited to assist you in motivating your personal referral network in delivering you new business. If you could develop or find a method which allowed you to effectively keep in touch with your referral network which required minimal effort at minimal cost, then you could virtually eliminate your future concerns with generating new business and focus your effort on delivering excellent service to your current customers/clients! My focus a couple of years ago was specifically on this challenge, and what I have created is a system/program which achieves all of the previously stated objectives. This program incorporates a powerful concept which I coin the "Law of Strategic Persistence". So what exactly does this powerful concept mean and why does is work?

The "Law of Strategic Persistence" states that those who keep in continuous contact (persistence) with their targeted "audience" with effectively (strategically) designed communications will dramatically improve their chance of success. In the case of the sales professional and others (who rely on - or should rely on - their referral network for new business), this specifically means if you utilize a system which offers appropriate and consistent contact/communication to your valued referral members, you will significantly improve your sales results. This concept works because it embraces the old adage "out of sight, out of mind". For our situation, this old adage can be slightly modified to "out of contact, out of mind". Simply stated, you can not and should not expect your referral members to remember to recommend your services unless you stay in timely and continuous contact with strategically designed communications.

Stay In Touch For Success Marketing System© is the program/system I have developed which was designed around the "Law of Strategic Persistence". It will help you grow your business and I am so confident in this powerful tool, I offer a full money back guarantee if you are not completely delighted with the results. In brief, there are two primary components built within this powerful new customer/client generation system. The first component includes a series of customizable communications, in both direct mail and email format. This allows you to stay in touch with your chosen referral member base. These communications incorporate proven techniques to motivate your referral members to deliver you easily converted leads/new business. The second important component is the free informational documents (pamphlets and brochures) which offer your referral members useful home and family themed material. Your referral members will find these free informational documents contain useful information which will help them save money or enhance their home/family life. The informational material can be "delivered" either via direct mail or email. The details on why and and how Stay In Touch For Success Marketing System© is effective are available in the web site links provided below.

KEY POINT --> If you are currently using some form of a Contact Management System which allows you to administer to your customers/clients (and others within your sphere of influence), you will find Stay In Touch For Success Marketing System© is complimentary to virtually any of the Contact Management Systems on the market today. This means you can add the power of Stay In Touch For Success Marketing System© to your current management system. You see, our referral marketing system offers you the "content material" you will use to effectively motivate your powerful personal referral network to deliver you easily converted leads. You will also find that our system will even compliment communication material which your current Contact Management System may offer because our communication content is specifically designed to generate new customers/clients. In addition, as you further review and evaluate our powerful system, you will see why issuing post cards and other similar material does not necessarily effectively motivate your referral network to bring you new business.

I have developed three versions of the Stay In Touch For Success Marketing System© which will cover virtually any business/profession which relies (or should rely) on referrals to generate their new customers/clients. Two of the versions were designed specifically for the Real Estate and Insurance professions. I found after the introduction of these two system versions there was a significant call for the establishment of a "generic" version of Stay In Touch For Success Marketing System© which would cover all other referral dependent businesses/professions. The specific versions available include the Insurance Sales Professionals (IN Edition), Real Estate Sales Professionals (RE Edition), and the Other Businesses/Professions (GR - Generic Edition)*.

*please click on the below "Other Businesses/Professions link to see examples of the professions/businesses which will benefit from using the Stay In Touch For Success Marketing System©

Your success is just a "click away", so please don't hesitate another moment and take the few minutes to see why and how Stay In Touch For Success Marketing System© will work for YOU!

To your success,

President - Aurora Group

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