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A. This question is best answered by first looking at the undeniable facts... As you will note in the UNDENIABLE FACTS section of my home page the overwhelming facts show that a very small percentage of real estate agents produce the vast majority of the business. The facts also prove that these "elite" agents have determined that - by far - the most cost effective means in generating new clients is through an appropriate relationship building system which harnesses the power of their personal referral network. Despite these undeniable facts, most agents still attempt to generate new business through the more "traditional" forms of advertising. For those struggling agents who may understand the importance of building relationships with their personal referral network, most have not determined how to best get their personal referral network to happily deliver high quality, easily converted leads.

It's all about establishing and cultivating your personal referral network and building positive relationships... Build a positive relationship with an ever growing referral network - and your success is virtually guaranteed. This statement of course assumes you provide outstanding customer service. It should go without saying your name will be shared freely only if the person passing along your name believes you will deliver outstanding customer service!

If you don't believe in the numbers, then I ask you to consider the following... Let’s say you had your primary care physician retire; and therefore, need to find a new doctor. Where are you likely to go to find a new doctor? Will you pick up the yellow pages and select a new physician from a listing or ad in the phone book or, for that matter, any other form of advertisement? My guess is probably NO. Choosing a doctor is an important life event decision so you will want to obtain input from people you trust. And, if the person you trust has first hand experience with the recommended doctor, you will likely be even more receptive to their suggestion. Now what makes you think the decision on choosing a real estate agent is any different? Most people would agree selling or buying a home is a major life event decision; so as in choosing a doctor, the choice of an agent for most people is critical. This makes one wonder why so many agents expend so much time, effort, and money on various “common” advertising strategies. I want to be clear that I am not suggesting some of the common forms of advertising may not produce a good ROI (Return on Investment), but I will confidently state (based on the facts and logic) your personal referral network is by far your best and most cost effective means in generating new business.

Q. Are there other similar personal referral network/relationship building systems on the market today which are comparable to Stay In Touch For Success Marketing System©?

A. Yes, there are a few effective personal referral network systems on the market today which are effective in building positive relationships. However, you will be hard pressed to find another system which is as powerful and value priced as Stay In Touch For Success Marketing System©. My design objectives included three important components:

1) Powerful client generator

2) Easy and flexible in use

3) Value priced

Now I am not going to disparage any of the competitive systems because I truly believe some of them offer a good ROI (Return on Investment). But, what I will say is you are NOT going to find a better value system on the market, period... You see, I know that many agents, especially those new to the business, operate on a very tight budget. They have minimal funds to devote to a marketing strategy; however, they also realize an appropriate marketing strategy is key to success. This is why I included value pricing as one of my core design objectives.

What is this significant cost difference? The retail price for Stay In Touch For Success Marketing System© is $347 which provides you with three years of letters and informational content materials. This one time cost translates to under $10 per month. This compares to a similar system which provides for customizable letters and personalized newsletters which charges $70 per month for use of their system - yes, that is SEVEN TIMES the cost of Stay In Touch For Success Marketing System©! And I would add that I believe this comparable system does offer a good Return on Investment, so I don't need to tell you what a value you are obtaining with Stay In Touch For Success Marketing System©.

Q. How can I be assured Stay In Touch For Success Marketing System© is a high quality and reliable product?

A. Stay In Touch For Success Marketing System© has undergone the rigorous product review process of the Council of Residential Specialists product review panel and received the highly coveted CRS "Quality" product designation. This provides the residential real estate agent the assurance this product is a thoroughly tested high quality product.

Q. Can I use Stay In Touch For Success Marketing System© along with my current Contact Management System?

A. Yes, Stay In Touch For Success Marketing System© will complement virtually all Contact Management Systems on the market today (e.g. Top Producer). If your Contact Management System provides for a mechanized database of members, then you should be able to easily integrate with Stay In Touch For Success Marketing System©. You see, our personal referral marketing system is essentially a "communication" package which provides you with letters (direct mail and email format) and valuable home and family themed informational content (within the informational component of the system). Because the system was built with flexibility of use in mind, you may choose to use any specific component of the system you wish in any fashion you choose. This means you can utilize the Stay In Touch For Success Marketing System© content to enhance your Contact Management system.

Q. Can Stay In Touch For Success Marketing System© be used by agents outside of the United States of America?

A. Although much of the material contained within the system is international in nature, some of the material is United States of America specific; therefore, this system is only designed to be used by residential agents within the USA.

Q. What options do I have for mailing the system content materials?

A. Unlike the above mentioned comparable newsletter system which can only be distributed via direct mail, Stay In Touch For Success Marketing System© letters and associated informational pamphlets and brochures can be issued via direct mail and email (or combination of both). Every letter and informational content document is designed in both a direct mail and email distribution format.

Why would I want to distribute the letters and informational documents via email? The answer to this is pretty simple. With email distribution you can save on the cost of reproducing/copying the informational documents and on the cost of postage. Many agents will choose to use both forms of distribution and will transition many of their referral members from direct mail to email. Once the relationship is established most of the referral members will be agreeable to receive the valuable informational documents via email. You will also find that email is more freely shared with other individuals, which offers the agent the opportunity to grow their personal referral network and possibly come up with some quick easily converted leads. PLUS, we have introduced the option to obtain either the email only or direct mail only option for the powerful Stay In Touch For Success Marketing System©. Details on the various options are outlined on our home page.

Q. Do you offer services to assist in direct mailing the system letters and associated pamphlets/brochures?

A. Probably one of the greatest features associated with Stay In Touch For Success Marketing System© is the variety of options available to administer the powerful system. We understand you are very busy, and your work load can vary at different times throughout the year. Therefore, we offer a couple of services to help you administer your monthly direct mailings. First, you can directly purchase from us fully finished, ready to mail, pamphlets and brochures. And because of our ability to produce mass quantities, we can pass along the cost savings directly to you so you likely will find you can obtain a "finished" document from us for no more than what it would cost you to copy/reproduce an "unfinished" document. You will find most of the finished/ready to mail documents are priced between $.38 to $.68 per document.

Also, we have introduced a Direct Mail Service which offers you the opportunity to use our service to administer your complete monthly direct mailing campaign. What makes this service especially useful is your ability to pick and choose if/when you would like us to issue your monthly mailings. So if you are busy at certain times -- NO PROBLEM -- we can take care of your direct mailings. Or, if you just don't want to be bothered with any of the monthly direct mailings -- NO PROBLEM -- we can take care of your full monthly direct mailing campaign. And, we can do this at an unbeatable price - for less than $15 per year, per referral member, we can administer your complete direct mail program. You just provide us the names and addresses for your direct mail distribution list along with your completed customized letter, and we take it from there. Plus, you can further reduce this cost if you choose to eliminate selected monthly mailings.

Q. Can the informational content material be issued through means other than direct mail or email?

A. Absolutely yes! In fact it is strongly encouraged the home and family themed material is distributed in any and every manner possible. The single subject content of the informational documents promote the opportunity to issue specific documents which cover a vast array of home and family subjects. The agents should also encourage the documents be freely distributed by the immediate recipients (this "encouragement" is incorporated within the system letters). With a little creative thought, the agent should identify many opportunities for distribution of selected documents. One obvious distribution is at Open Houses where the "Questions and Answers on Home Ownership" document can be issued. The content and design of the informational documents promotes relationship building with your personal referral network and cultivates an ever growing personal referral network.

Q. What should I do if I feel a particular monthly informational document may not be appropriate for my targeted personal referral member base?

A. As you review the variety of home and family themed informational documents, you will likely find that virtually all content material will be of interest to your referral members. You should consider the fact that although a particular referral member might not be interested in a given document, they may know of a friend or family member who will find the material of interest and pass along the document (or refer the individual to you for receipt of the document and possibly inclusion in your network database). For example, an elderly couple may not be interested in the "Homework Help" pamphlet; however, there is a good chance they have family members or friends who they may want to give the document. Now, in the unlikely event you decide a given document is not appropriate for all or specific referral members, you have the option to either choose not to send the particular monthly letter and informational document, or you can choose to use one of the three bonus/extra letters and informational documents provided with the system.

Q. Can I use the system with my FARMING or other niche marketing strategy?

A. Although the system was primarily designed to target your past clients and "sphere of influence" (e.g. friends, family member, neighbors and acquaintances), an agent can choose to issue the letters and information as part of a specific niche marketing strategy. However, you should keep in mind that because you will likely be issuing the material to your specific niche market via direct mail (versus email), I strongly advise your distribution list be "trimmed down" after a few issuances because of the cost associated with direct mail distribution. This can be easily accomplished by incorporating within one of the initial letters a request for a direct response from the niche market member indicating their interest in continuing to receive the material. You should also consider requesting their interest in receiving future material via email, thereby eliminating going forward direct mailing associated costs.

A. Reality is the chances for more than one agent distributing the system content material to the same recipients is very small. When you consider most agents will distribute the material to their past clients and their "sphere of influence", you will understand the chances for overlap is minimal. However, I understand some agents may choose to FARM or target other niche markets using the system letters and informational documents. As a result, I have a system in place to limit the number of systems sold for a given geographical area as defined by area codes so the agent can be assured the chances of overlap is very small. This means after the limited number of systems are purchased, I will not sell additional systems to that specific territory.

Q. Are there any additional costs associated with system updates and upgrades?

A. There are absolutely no charges associated with potential future system updates and upgrades. Although most of the informational content material is mostly "timeless" and therefore not subject to much change, I do monitor the content material and will update as needed. All agents who are properly registered will receive any updates and system upgrades as they are published -- free of charge.

Q. How is the agent assured they receive appropriate recognition for providing the valuable informational material?

A. All direct mail distributed informational content was designed to allow the agent to include their name and contact information on the front panel of the documents. I want YOU to receive credit for issuing the valuable content material which will facilitate your relationship building. This also allows your name to be prominently displayed when the document is passed along and shared with other people.

A. There is no specific software required to operate this powerful system. The system was designed to allow anyone with a Windows Operating System and any form of Word processing software to run the system. So you do not need any specific software to operate Stay In Touch For Success Marketing System©. This was part of the flexible use design objective which was built within the system.

A. As mentioned above, one of the system design objectives was ease of installation and use. I am very happy to state with absolute confidence that if you possess even minimal computer skills, you can easily operate this system. The installation is a snap, and the learning curve to operate the system is extremely short. For users with virtually no computer skills, I have provided appropriate written instructions. Whatever your computer skill level, you will find Stay In Touch For Success Marketing System© extremely easy to operate.

A. This system is guaranteed to delight or your investment is fully refunded! In fact, I provide a full six month use of the system to offer you the opportunity to "test" the system. In the unlikely event you decide it isn't right for you, just let me know, and I will refund your full investment. Details on this amazing guarantee are provided on my home page.

Q. I am a broker/owner and would like to consider obtaining Stay In Touch For Success Marketing System© for my agents. What can you do for me?

A. We offer substantial discounts on multiple system purchases starting with the purchase of just two systems. For details, click here.

I hope you found this Questions and Answers section has addressed your questions. However, should you have any remaining questions, please don't hesitate to contact me either via email or phone call (see contact information on the top left side of this web page).

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