my-realestate-tools.com

Unique Selling Proposition

As mentioned, the AutoCustom Referral System with NextLevel Marketing will provide you with your own effective USP (Unique Selling Proposition). So what is this USP, and why is it important? Very simply, it is your personal and distinct differentiator from the rest within your profession. You may have heard about the USP concept but have struggled with how to effectively distinguish yourself from the rest of the "crowd". And I do mean EFFECTIVELY differentiate yourself. What you might think is a USP, such as "Million Dollar Producer", frankly doesn't truly serve as an effective differentiator. Your target market is bombarded with all kinds of advertising and marketing that "glorifies" the real estate agents (your competition), and they are overwhelmed and confused. What you need is something truly unique to differentiate yourself from your competition. If you are going to utilize your referral members as your primary means to generate new clients, it is your referral member that is going to "sing your praises". Of course if your referral member is a past client, they hopefully will pass along positive information about your performance. If you add to this the fact that you are still "servicing" your clients after the closing, this is a truly effective USP. Ask yourself how many agents continue to "add value" well after the closing. My guess is your answer is: "not many, if any at all". The added value, of course, is the valuable free information you are providing that will help enhance your referral member's home and family experience. In summary, you could describe this USP as: "The client focused agent who continues to serve his/her client after the closing." I want you to seriously consider the impact this USP has on potential clients. When your past client referral member passes along your name to a prospective client, they will happily not only mention how professional you were, but how you continue to supply them with valuable information focused on home and family. To the prospective client, this presents the agent (YOU) as someone who really cares about their client and is willing to offer assistance long after the closing!

click here to return to home page