|
How to Maximize Your Customer/Client Generation Results Using Stay In Touch For Success Marketing System© GR Edition
Dear valued customer, I firmly believe your success translates to my long term success; therefore, I believe it is critically important for you to understand the power of this simple to use system and how it can be used to maximize your sales results. The material contained on this web page offers you many ideas so you can ensure maximizing YOUR results. Please be advised not all suggestions may be applicable for your specific situation; however, a review of these suggestions may help inspire you to think of alternatives you otherwise may not have considered. I have attempted to place the suggestions in logical order of implementation (if adopted); however, you will note some of the ideas are independent of implementation order.
The suggestions are classified under two main headings, Drip Marketing Use and Other Uses. The Drip Marketing section will offer ideas you should strongly consider to maximize your customer/client generation through use of the system as a drip marketing tool. The Other Uses section will offer ideas you should consider to maximize your customer/client generation outside use as a drip marketing tool. In addition, I have included a section titled Jump Start. This is a must read if you are on a tight budget and want to effectively and efficiently start generating benefits from Stay In Touch For Success Marketing System©. I believe you will find this a great approach which can be quickly implemented at very minimal cost (e.g. cost for minimal amount of direct mailing). ===========================================================================
Drip Marketing - Max Your Results
By now you should have downloaded all of the documents and files and have read the READ THIS FIRST GR.pdf document and the Stay In Touch For Success Instructions GR.pdf document. It is a good idea to print these two documents and have them available for quick reference if needed. As you will note in the instructional document, you will need to compile, if you already haven't done so, your contacts (e.g. personal referral network) within some form of a database. After this is accomplished, you are ready to proceed with your drip marketing campaign. Suggestion #1: Be aware that all personal network members are not "created equal". Specifically, you will find some will perform better in regards to delivering leads than others. So it is strongly advised you establish a ranking of each referral member as to how you anticipate they will perform. Further details to help you cost effectively administer your drip marketing program are provided in the following web site: click here [use your browser back button to return to this web page]. Suggestion #2: Email is a cost effective alternative to administer Stay In Touch For Success Marketing System© if you determine direct mail is not appropriate at this time. If you are on a very tight budget, you may want to initially consider administration of this system exclusively through email because it costs NOTHING to administer going forward. Believe it or not, there will be people in your personal referral network who are okay with receiving email and some who may actually prefer receipt by email. As you will find, I do incorporate in some of the customizable letters a question which asks the recipient if they would prefer to be switched over to email receipt. Make sure, as I outline in my Instructions document, you always receive permission to send email before you start initiating the emails. You may also want to consider only issuing your "A" rated members (see Suggestion #1) for direct mail distribution to defray your going forward costs, while "B" and "C" rated members will receive email (if they are agreeable). This option can be a very cost effective way to administer your direct mailing campaign. If you wish to initially administer the system exclusively via email, then you should modify your introductory letter to indicate you have obtained material as a service to your valued contacts and, if they wish, you can send the home and family themed content material via email if they will provide their email address. Another alternative is to send the first mailing via direct mail so the recipient has an idea as to the type of information you are offering and then ask them if they wish to receive in the future to simply provide their email address. Of course there are many alternatives and variations you can consider, but this should offer you a good starting point for email administration. Suggestion #3: This is a very powerful suggestion, and is also a bit of a spin on Suggestion #2. Keep in mind by distributing this material, you have a reason (or "excuse") to contact your valued personal referral network members. Whether you contact the member as a premise to determine if they want to consider switching over to email or any other reason, you have an excellent way to introduce your reason for your contact. Although the drip marketing can be a powerful reminder and reinforcement, there is nothing like direct contact. If you have established a relationship with the member, and you are sending the monthly letters and home and family themed documents, you shouldn't have any concerns with "do not call" rules. As far as this telephone conversation "introduction", you may want to mention, after you introduce yourself, you are calling to see if they are receiving your periodic/monthly mailings (especially if it is sent via email). This contact allows you to gauge how the recipient feels about the material and also offers a friendly nudge/reminder about the informative material you are sending. If you are making the telephone contact shortly before an upcoming mailing, you could consider mentioning the upcoming mailing and mention the title/content of the pamphlet/brochure. Be advised you may find a few members who wish to be excluded from future mailings, which is okay, especially if they are receiving via direct mail. These are likely people who are not "high value" network members and it allows you to reduce your future mailing costs. Very important - remember if you don't ask you may not receive. What I mean by this is you should always include in your telephone conversation a statement about your appreciation in receiving leads. You, of course, can determine what words work best for you and for specific situations, but here is a good suggestion which works well in almost all situations. "first name of person, as you hopefully know, I am always appreciative of names of people you know who may be considering {insert the nature of your product/service} I strive to provide excellent customer service and I will promise you I will treat anyone you might send my way with the best of care and service." As part of our telephone contact suggestion, you should also consider asking the referral member if they are aware of anyone else who may have an interest in receiving the home and family themed documents. It works best if you can get the referral member to have the interested party to contact you directly to receive the future mailings, however, this may not always work. If the referral member passes along the name of someone, it is beneficial (if the prospective member doesn't call you directly) to see if the current referral member has, or is willing, to mention the mailings to the potential new member. This helps to clear the way for your contact and including the new member on your mailing list. Make sure to find out if they would prefer receipt via direct mail or email during your contact. You can always consider sending an introductory letter if the "path" isn't initially cleared with the prospective new member. In the introductory letter you can simply mention "Jane Smith" mentioned you expressed an interest (or thought you would be interested) in receiving my home and family themed material. They can then evaluate what you sent (assuming you included a sample document) and inform you if they would like to be included in your future distributions. Remember there is strength in numbers, and the more you can grow the size of your personal referral network the greater your chances of increased sales and SUCCESS! Bottom line -- Use your distribution of the monthly material as a premise to contact your valued personal referral network members. As mentioned above, you can accomplish several important tasks during your telephone conversation as well as cement a positive relationship with the network member. By sending your valued personal referral network members informative home and family themed content material, you create an environment which is easier to request something from your referral members (e.g. leads and potential new referral members to add to your list). At a minimum I suggest you make at least two telephone contacts each year, especially if they are an "A" list member. Suggestion #4: I have been asked if the material within this system can be used as part of a FARMING strategy (e.g. targeting a specific geographic or demographic area/territory). The simple answer is yes; however, you need to make sure you implement a cost effective approach. With a FARMING approach, you typically don't have a previous relationship with the member. As a result, the chances of the individual becoming a good referral source is less than your established core network of customers/clients, friends, family members, and others within your "sphere of influence". However, don't necessarily discount the possibilities of growing your network and possibly finding new customers/clients through using the system material as part of your FARMING strategy. For an cost effective farming strategy, you will want to trim down your FARMING area distribution list after "testing the waters". You accomplish this by simply asking the potential network member, after sending an initial mailing or two, if they are interested in receiving future distributions (and their preference in receiving via direct mail or email). This can be accomplished by simply adding the request in the letter content. If an individual positively responds with an interest in receiving future distributions, then they are likely a good candidate to be added in your personal referral member network database. You may also want to consider initially only offering the option for a new member found via your FARMING strategy to receive future mailings via email if they are interested. This is a way to cost effectively grow your personal referral network via your FARMING network. ===========================================================================
Other Uses - Max Your Results
Using the system content material outside your drip marketing strategy can be an extremely effective means to grow your sales. With a little creative thought, you will likely come up with several opportunities given your specific situation to utilize the valuable informational pamphlets and brochures. Here are just a few suggestions how the material could be used outside a drip marketing campaign: Suggestion #1: As you have probably noted, the letters and informational documents contained within Stay In Touch For Success Marketing System© can be distributed via direct mail or email. Email is an especially cost effective means to generate new business, especially for businesses which generate most of their revenues through frequent recurring customer business (e.g. hairdressers, maid services, dentists -- to name just a few). These are professions where the business owner and employees who are in reasonably frequent direct contact with their customers and can simply ask the customer if they would be interested in receiving periodic informative emails which offer valuable home and family themed information. You would verbally mention examples of what you would provide and, if they are interested, you simply request their email address and include them on your email distribution list. You now have the ability to "stay in touch" with your valued customer/client referral member and now be in a position to more likely be remembered when the referral member is in a position to recommend your product/services! Suggestion #2: If you either have a web site or are contemplating establishing your unique web site, you should consider adding selected home and family themed documents as resource material on your web site. This also helps to positively differentiate yourself from you competition and offers interested parties the opportunity to quickly access a given informative document by simply accessing your web site. Because the documents are set up in pdf format, they are already formatted for easy web site insertion and access. Make sure you select the email formatted pdf document for your web site insertion because they are designed for easier reading than the direct mail formatted pamphlets and brochures. Suggestion #3: Another potentially powerful use of this system is through offering third parties the opportunity to distribute one of your pamphlets or brochures. For example, someone in the child care field might be interested in provided your “How to Childproof Your Home” pamphlet. This is just one example of an excellent way to use third parties to help disseminate your marketing material. Remember to always make sure the pamphlet or brochure contains a label which provides your name and contact information! With just a little thought, I am sure you can come up with a half dozen or more opportunities to offer selected pamphlets/brochures to interested third parties who will happily distribute the documents.
As mentioned in the heading of this web page, the Jump Start approach is a great way to start implementing this powerful marketing system, especially if you are on a tight budget and do not want to start sending any significant amount of direct mail. This approach involves a hybrid of some of the above mentioned steps, but when implemented as outlined, will start generating results very quickly. NOTE - If you purchased the email only system option, the "jump start" approach will help you get off to a great start. After administering email for some time, if you determine you would like to start issuing the system material via direct mail to "high value" referral members, you can always purchase the direct mail option to allow flexibility in issuing the material through either direct mail or email. 1) Whether by direct contact or an initial direct mail letter, you will want to introduce your "home and family" themed information to any and all potential referral members. During your contact or within the letter you will mention you have the material available via email and would be happy to include them on your distribution list. You will find that many of your referral members will be agreeable to the emails and will find this is a great way to start building your email contact list at virtually no cost. 2) If your initial direct mail does not produce a positive response, don't necessarily assume the individual is not agreeable to receiving your emails. The letter gives you a great "in" to calling the potential referral member directly. In the phone call, you can discuss any matter related to your business or other matter you deem appropriate for the individual and take the opportunity to ask them if they received your letter concerning your informative emails. You will find that may people either forget to respond or just didn't take the time to respond; however, many will be agreeable to receive the emails during your follow-up phone call. Also, in your contact or letter, you should also state there is absolutely no obligation or catch in receiving the emails, you will not share your list with anyone, and they can request to be removed from your email distribution list at any time. 3) As stated in Suggestion #4 within the above Drip Marketing section, you will find a Farming approach is a great way to gain new potential leads and referral members. This approach, as outlined above, involves sending an initial "introductory" letter via direct mail. You can opt to include an example informational pamphlet/brochure in the mailing or simply mention the type of home and family themed information you have available. You will state the information is available for future distribution via email if they are agreeable to provide their email address. As stated in #2 above, you should also state there is absolutely no obligation or catch in receiving the emails, you will not share your list with anyone, and they can request to be removed from your email distribution list at any time. 4) The key to maximizing your results is to continuously grow your email distribution list. This involves establishing a discipline where you ask any and every potential referral member if they would like to receive your informative home and family themed information. Remember, there is strength in numbers, so growing your referral contact list WILL help contribute to your success! 5) By following the above steps you can quickly start gaining the benefits of "keeping in touch" at virtually not cost. As you get settled in with the initial email approach you will be able to assess the number of referral members you have generated. You then can give consideration to grow your database of referral members with those high valued members who may not have been agreeable to receiving email, but would be willing and happy to receive direct mail. One approach you might consider is to incorporate a question in your initial contact (either direct contact or direct mail) which states you "may" have the ability to issue the informative material via direct mail if there is enough interest. This approach gives you a feel as to the level of direct mail interest and if it would be worth your time and cost to implement direct mail distribution. It also provides you an "out" should you find the interest level is not sufficient.
I hope you find these suggestions useful in helping you maximize your results through use of Stay In Touch For Success Marketing System©. Because I am always looking for new ideas to help my customers maximize the results of using this powerful system, I welcome any ideas you may have. So I encourage you to pass along to me creative suggestions you have implemented. You can send your tips to me at the email accessible on my home page (see below for access to my home page). I want to thank you once again and congratulate you on your purchase. As the old saying goes, "there is no time like the present". So please don't hesitate, start taking action now to begin your system planning and implementation. The quicker you take action, the sooner you will see positive results!
To your success, Tony MessuriPresident - Aurora Group
© Stay In Touch For Success Marketing System 2009 All Rights Reserved |