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QUESTIONS AND ANSWERS
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Q. Why should I consider this marketing strategy versus more
common and traditional marketing strategies used by most
residential real estate sales professionals?
Q. Are there other similar personal referral
network/relationship building systems on the market today which
are comparable to AutoCustom Referral System with NextLevel
Marketing?
Q. How can I be assured AutoCustom Referral System with
NextLevel Marketing is a high quality and reliable
product?
Q. Can I use AutoCustom Referral System with NextLevel Marketing
along with my current Contact Management System?
Q. Can AutoCustom Referral System with NextLevel Marketing be
used by agents outside of the United States of America?
Q. What options do I have for mailing the system content
materials?
Q. Do you offer services to assist me in direct mailing the
system letters and associated pamphlets/brochures?
Q. Can the informational content material be issued through
means other than direct mail or email?
Q. What should I do if I feel a particular monthly informational
document may not be appropriate for my targeted personal
referral member base?
Q. Can I use the system with my FARMING or other niche marketing strategy?
Q. How do you manage the geographical areas for agents using
AutoCustom Referral System with NextLevel Marketing?
Q. Are there any additional costs associated with system updates
and upgrades?
Q. How is the agent assured they receive appropriate recognition
for providing the valuable informational material?
Q. What computer software is required to operate
AutoCustom Referral System with
NextLevel Marketing?
Q. Is it difficult to install and operate
AutoCustom Referral System with
NextLevel Marketing?
Q. Does
AutoCustom Referral System with
NextLevel Marketing come with a guarantee?
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Q. Why should I consider this marketing strategy versus more
common and traditional marketing strategies used by most
residential real estate sales professionals?
A. This question is
best answered by first looking at the undeniable facts...
As you will note in the UNDENIABLE FACTS section
of my home page (www.my-realestate-tools.com),
the overwhelming facts show that a very small percentage of real
estate agents produce the vast majority of the business. The
facts also prove out that these "elite" agents have determined
that - by far - the most cost effective means in generating new
clients is through an appropriate relationship building system
which harnesses the power of their personal referral network.
Despite these undeniable facts, most agents still attempt to
generate new business through the more "traditional" forms of
advertising. For those struggling agents who may understand the
importance of building relationships with their personal
referral network, most have not determined how to best get their
personal referral network to happily deliver high quality, easily
converted leads.
It's all about
establishing and cultivating your personal referral network and
building positive relationships... Build a positive
relationship with an ever growing referral network - and your
success is virtually guaranteed. This statement of course
assumes you provide outstanding customer service. It should go
without saying your name will be shared freely only if the
person passing along your name believes you will deliver
outstanding customer service!
If you don't believe in
the numbers, then I ask you to consider the following...
Let’s
say you had your primary care physician retire and, therefore,
need to find a new doctor. Where are you likely to go to find a
new doctor? Will you pick up the yellow pages and select a new
physician from a listing or ad in the phone book or, for that
matter, any other form of advertisement? My guess is probably
NO. Choosing a doctor is an important life event decision so you
will want to obtain input from people you trust. And, if the
person you trust has first hand experience with the recommended
doctor, you will likely be even more receptive to their
suggestion. Now what makes you think the decision on choosing a
real estate agent is any different? Most people would agree
selling or buying a home is a major life event decision, so as
in choosing a doctor, the choice of an agent for most people is
critical. This makes one wonder why so many agents expend so
much time, effort, and money on various “common” advertising
strategies. I want to be clear that I am not suggesting some of
the common forms of advertising may not produce a good ROI
(Return on Investment), but I will confidently state (based on
the facts and logic)
your personal
referral network is by far your best and most cost effective
means in generating new business.
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Q. Are there other similar personal referral
network/relationship building systems on the market today which
are comparable to AutoCustom Referral
System with NextLevel Marketing?
A. Yes, there are a few effective
personal referral network systems on the market today which are
effective in building positive relationships. However, you will
be hard pressed to find another system which is as powerful and
value priced as AutoCustom Referral
System with NextLevel Marketing. My design objectives
included three important components:
1)
Powerful client generator
2)
Easy and flexible in use
3)
Value priced
Now I am
not going to disparage any of the competitive systems because I
truly believe some of them offer a good ROI (Return on
Investment). But, what I will say is you are NOT going to find a
better value system on the market, period... You see, I know
that many agents, especially those new to the business, operate
on a very tight budget. They have minimal funds to devote to a
marketing strategy, however, they also realize an appropriate
marketing strategy is key to success. This is why I included
value pricing as one of my core design objectives.
What
is this significant cost difference? The retail price for
AutoCustom Referral System with
NextLevel Marketing is $347
which provides you with three years of letters and informational
content materials. This one time cost translates to under $10 per
month. This compares to a similar system which provides for
customizable letters and personalized newsletters which charges $70 per month
for use of their system - yes, that is SEVEN TIMES the cost of
AutoCustom Referral System with
NextLevel Marketing!
And I would add that I believe this
comparable system does offer a good Return on Investment, so I
don't need to tell you what a value you are obtaining with
AutoCustom Referral System with
NextLevel Marketing.
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Q. How can I be assured AutoCustom Referral System with
NextLevel Marketing is a high quality and reliable product?
A. AutoCustom Referral System with
NextLevel Marketing has
undergone the rigorous product review process of the Council of
Residential Specialists product review panel and received the
highly coveted CRS "Quality" product designation. This
provides the residential real estate agent the assurance this
product is a thoroughly tested high quality product.
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Q. Can I use AutoCustom Referral System with NextLevel Marketing
along with my current Contact Management System?
A. Yes, AutoCustom Referral System with
NextLevel Marketing will complement virtually all
Contact Management Systems on the market today (e.g. Top
Producer). If your Contact Management System provides for a
mechanized database of members, then you should be able to
easily integrate with AutoCustom Referral System with
NextLevel Marketing. You see, our personal referral
marketing system is essentially a "communication" package which
provides you with letters (direct mail and email format) and
valuable home and family themed informational content (within
the NextLevel Marketing system component). Because the system
was built with flexibility of use in mind, you may choose to use
any specific component of the system you wish in any fashion you
choose. This means you can utilize the
AutoCustom Referral System with
NextLevel Marketing content to enhance your Contact
Management system.
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Q. Can AutoCustom Referral System with NextLevel Marketing be
used by agents outside of the United States of America?
A.
Although much of the material contained within the system is
international in nature, some of the material is United States
of America specific, therefore, this system is only designed to
be used by residential agents within the USA.
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Q. What options do I have for mailing the system content
materials?
A. Unlike the above mentioned
comparable newsletter system which can only be distributed via
direct mail, AutoCustom Referral
System with NextLevel Marketing
letters and associated informational
pamphlets and brochures can be issued via direct mail and email
(or combination of both). Every letter and informational content
document is designed in both a direct mail and email
distribution format.
Why would I want to distribute the
letters and informational documents via email? The answer to
this is pretty simple... With email distribution you can save on
the cost of reproducing/copying the informational documents and
on the cost of postage. Most agents will choose to use both
forms of distribution and will transition many of their referral
members from direct mail to email. Once the relationship is
established most of the referral members will be agreeable to
receive the valuable informational documents via email. You will
also find that email is more freely shared with other
individuals, which offers the agent the opportunity to grow
their personal referral network and possibly come up with some
quick easily converted leads.
What are the costs associated with
direct mail distribution? Cost information for document and
document reproduction are detailed on my home page (www.my-realestate-tools.com).
You will find the direct mail distribution costs to be very
affordable!
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Q. Do you offer services to assist me in direct mailing the
system letters and associated pamphlets/brochures?
A. Probably one of the greatest features
associated with
AutoCustom Referral System with
NextLevel Marketing is the variety of options
available to administer the powerful system. We understand you
are very busy and your work load can vary at different times
throughout the year. Therefore, we offer a couple of services to
help you administer your monthly direct mailings. First, you can
directly purchase from us fully finished, ready to mail,
pamphlets and brochures. And because of our ability to produce
mass quantities, we can pass along the cost savings directly to
you so you likely will find you can obtain a "finished" document
from us for no more than what it would cost you to
copy/reproduce an "unfinished" document. Further information on
this service is available on our
homepage.
Also, we have introduced a
Direct Mail Service
which offers you the opportunity to use
our service to administer your complete monthly direct mailing
campaign. What makes this service especially useful is your
ability to pick and choose if/when you would like us to issue
your monthly mailings. So if you are busy at certain times --
NO PROBLEM -- we can take care of your direct mailings. Or,
if you just don't want to be bothered with any of the monthly
direct mailings -- NO PROBLEM -- we can take care of your
full monthly direct mailing campaign. And, we can do this at an
unbeatable price -for less than $14 per year, per referral
member we can administer your complete direct mail program. You
just provide us the names and addresses for your direct mail
distribution list and we take it from there. Details on our
Direct Mail Service
can be found on our
homepage.
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Q. Can the informational content material be issued through
means other than direct mail or email?
A. Absolutely yes! In fact it is
strongly encouraged the home and family themed material is
distributed in any and every manner possible. The single subject
content of the informational documents promote the opportunity
to issue specific documents which cover a vast array of home and
family subjects. The agents should also encourage the documents
be freely distributed by the immediate recipients (this
"encouragement" is incorporated within the system letters). With a little
creative thought, the agent should identify many opportunities
for distribution of selected documents. One obvious distribution is
at Open Houses where the "Questions and Answers on Home
Ownership" document can be issued. The content and design of the
informational documents promotes relationship building with your
personal referral network and cultivates an ever growing
personal referral network.
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Q. What should I do if I feel a particular monthly informational
document may not be appropriate for my targeted personal
referral member base?
A. As you review the variety of home and family themed
informational documents, you will likely find that virtually all
content material will be of interest to your referral members.
You should consider the fact that although a particular referral
member might not be interested in a given document, they
possibly may know of a friend or family member who may find the
material of interest and pass along the document (or refer the
individual to you for receipt of the document and possibly
inclusion in your network database). For example, a more elderly
couple may not be interested in the "Homework Help" pamphlet;
however, there is a good chance they have family members or
friends who they may want to give the document. Now, in the
unlikely event you decide a given document is not appropriate
for your referral member base, then you simply can choose to not
distribute the document for the given month or you can choose to
use one of the three bonus/extra documents provided with the
system.
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Q. Can I use the
system with my FARMING or other niche marketing strategy?
A. Although the system was
primarily designed to target your past clients and "sphere of
influence" (e.g. friends, family member, neighbors and
acquaintances), an agent can choose to issue the letters and
informational documents as part of a specific niche marketing strategy.
However, you should keep in mind that because you will likely be
issuing the material to your specific niche market via direct
mail (versus email), I strongly advise your distribution list be
"trimmed down" after a few issuances because of the cost
associated with direct mail distribution. This can be easily
accomplished by incorporating within one of the initial letters
a request for a direct response from the niche market member
indicating their interest in continuing to receive the material.
You should also consider requesting their interest in receiving
future material via email, thereby eliminating going forward
direct mailing associated costs.
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Q. How do you manage the geographical areas for agents using
AutoCustom Referral System with NextLevel
Marketing?
A. Reality is the chances
for more than one agent distributing the system content material
to the same recipients is very small. When you consider most
agents will distribute the material to their past clients and
their "sphere of influence", you will understand the chances for
overlap is minimal. However, I understand some agents may choose
to FARM or target other niche markets using the system letters and informational documents. As
a result, I have a system in place to limit the number of
systems sold for a given geographical area as defined by area
codes so the agent can be assured the chances of overlap is very
small. This means after the limited number of systems are
purchased, I will not sell additional systems to that specific
territory.
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Q. Are there any additional costs associated with system updates
and upgrades?
A. There are absolutely no charges
associated with potential future system updates and upgrades.
Although most of the informational content material is mostly
"timeless" and therefore not subject to much change, I do
monitor the content material and will update as needed. All
agents who are properly registered will receive any updates and
system upgrades as they are published -- free of charge.
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Q. How is the agent assured they receive appropriate recognition
for providing the valuable informational material?
A. All direct mail distributed
informational content was designed to allow the agent to include
their name and contact information on the front panel of the
documents. I want YOU to receive credit for issuing the valuable
content material which will facilitate your relationship building. This
also allows your name to be prominently displayed when the
document is passed along and shared with other people. Further
details on this subject are provided on my home page (www.my-realestate-tools.com).
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Q. What computer software is required to operate
AutoCustom
Referral System with NextLevel Marketing?
A. There is no specific software
required to operate this powerful system. The system was
designed to allow anyone with a Windows Operating System and any
form of Word processing software to run the system. So you do
not need any specific software to operate
AutoCustom
Referral System with NextLevel Marketing.
This was part of the flexible use design objective which was
built within the system.
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Q. Is it difficult to install and operate
AutoCustom
Referral System with NextLevel Marketing?
A. As mentioned above, one of the
system design objectives was ease of installation and use. I am
very happy to state with absolute confidence that if you possess
even minimal computer skills, you can easily operate
this system. The installation is a snap and the learning curve
to operate the system is extremely short. Agents with even
minimal of computer skills will be able to pick up and
run with the system immediately. For agents with virtually no
computer skills, I have provided appropriate written
instructions plus a video instruction guide for those who prefer
a more "visual" approach to learning. Whatever your computer
skill level, you will find
AutoCustom Referral System with NextLevel
Marketing
extremely easy to operate.
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Q. Does
AutoCustom
Referral System with NextLevel Marketing
come with a guarantee?
A. This system is guaranteed to
delight or your investment is fully refunded! In fact, I provide
a full six month use of the system to offer you the opportunity to "test" the
system. In the unlikely event you decide it isn't right for you,
just let me know and I will refund your full investment. Details
on this amazing guarantee are provided on my home page (www.my-realestate-tools.com).
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I hope you found this Question and Answers section has addressed
your questions. However, should you have any remaining
questions, please don't hesitate to contact me either via email
or phone call (see contact information on the top left side of
this web page).
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