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AutoCustom Referral System
with NextLevel Marketing
System Content and How the
System Works
Contents of the System
So what is included in this new and unique
system? The AutoCustom
Referral System contains
61 customizable direct
mail and email letters all targeted at your referral member
database. Each of the letters are designed as an executable
(.exe) file, which allows anyone with a Microsoft Windows Operating
System (95/98/Me/NT/2000/XP/Vista) to open the file and complete the letter. {Sorry, this
system will not work on Apple/Macintosh computers.} This unique
approach offers flexibility since it can be integrated with
whatever Word Processing system you possess. In fact, you don't
even have to have Word Processing software, since it will even
work on Windows Notepad or WordPad (one or both come standard
with your Windows Operating system). The AutoCustom
Referral System
was designed
as a powerful, yet simple to use system. Even if you have
minimal computer skills, you will find this system
extremely easy to
administer!
I have considered every angle when designing
the referral member letters. The system includes 7 initial/introductory direct
mail letters targeted
to your specific referral member (e.g. family members, friends,
past clients, future clients). This introductory letter will
establish the recipient as an "official" referral member for
inclusion in your RCMD (Referral Contact Management Database).
More information on the RCMD is provided later in this letter.
The system also includes 27 direct mail
and 24 email recurring monthly letters which provides
you with a full three year supply of recurring
"communications". After the end of the three year cycle, you can
reissue the letters and associated insert/documents, since it is
likely your referral member will have forgotten about the
communications sent three years previous.
--> As mentioned,
AutoCustom
Referral System with NextLevel Marketing is designed to operate on a three year cycle. However, I
recognize some agents may prefer to issue new/fresh letters and
informational documents after the three year cycle. As a result,
I have created a Year 4 and Year 5 option which is available
should you wish to expand the system to either a four or five
year cycle. If you are interested in this option please
click here to
access Year 4 and Year 5.
I am including access to an audio/visual
presentation of how
the
AutoCustom Referral System
creates a personalized letter
(sample is a post closing "introductory letter), so you have
the opportunity to see how this system is truly unique and easy
to use. After opening the audio/visual presentation, you will
either select "Run" or the "Open File" option depending on your
browser. If necessary, click on the downloaded file (letterdemo.exe)
to run the presentation. After the presentation/demo
download, you should close out of your browser to return to this
web page. To open the audio/visual demonstration -->
click here.
The system
was designed so that the monthly recurring letters would be sent
either via direct mail or email. Each of these letters are
unique and focus on a selected subject for the given month. To
be specific, the system was established so that nine monthly
letters are issued each year. To offer a "break" in the letter
issuance, we suggest three postcards be issued each year
to cover the three "non-letter" months. We do offer suggestions
on the content of the postcards in our system instructions. In
addition, the system provides 3 direct mail letters which
serve as a "thank you" for your referral members when they
provide
you with a lead.
KEY POINT -->
Although AutoCustom
Referral System with NextLevel Marketing was designed to
target the agent's past clients and "sphere of influence"
(e.g. friends, family members, and acquaintances), the
system can be used as part of a FARMING or other
niche marketing strategy. Further details on this can be
found on the
Questions and Answers
link -- make sure you click on your
browser return button if you wish to return to this page
after clicking on this link.
NextLevel Marketing
serves as the "icing on the
cake". Along with the issuance of the monthly recurring letters,
you will obtain UNLIMITED rights to reproduce and send to
your referral members the
25 informative documents. All
of these documents are centered around home and/or family. Whether the
documents offer suggestions on saving money or enhancing the
readers' home or family "experience", your referral member will
find the information within these documents interesting and
informative. A few of the documents may not specifically apply
to a given referral member, but they may very well pass it along to
a friend or family member who they believe will find the
information of interest. Since you will prominently display your
name and contact information on the cover of the free
document, you will have another means to advertise your
services. One of the items we carefully considered in the design
of this system is an effective means to issue recurring
communications to your referral members so that it doesn't have
the appearance of unsolicited advertising. So how did we do
this? We have linked the majority of the monthly recurring
letters and associated free inserts/documents to a specific
recognized "holiday". I am not talking about the typical
holidays that we are familiar with, but generally unknown,
legitimate, nationally recognized holidays. For example, did you
know that March is "National Financial Security Month" or that
October is "National Crime Prevention Month"? By linking your
monthly recurring mailing to an official holiday/celebration,
you have a reason/excuse to send your letter and free
informative insert/document.
PLUS
-->
As one of our added bonuses, we
provide for free an additional
three informative documents
along with the associated letters. These three letters and
documents/pamphlets can either be used as a replacement for a
specific monthly "communication" which you choose not to issue
or can be used in one of the months where a communication is not
scheduled (e.g. January, May or September). The three additional
free bonus pamphlets are as follows:
This added bonus is
just another component of this amazingly powerful and flexible
client generation system!
If you are
currently utilizing a newsletter approach for communicating with
your referral member database, I applaud you for taking this
important step. I know there are newsletter "products"
available, but I strongly suggest you evaluate the informational
content and ask yourself; does the material really offer enough
"substance" to be of value to your referral members. If the
reader perceives the content to be more "fluff" than substance,
they will quickly discount the mailings and likely send it
immediately to the trash can. The material offered through
NextLevel Marketing
does provide information with substance and is much more likely
to be read and used by your referral members, and will more
likely be passed along to others.
The complete listing by year and title of the
inserts/documents is as follows:
*
A Guide to Home Ownership is the one
document that is provided to the referral member each year. It
is intended to be given to prospective home sellers and/or
buyers by your referral members.
To view a sample of one of the pamphlets
(sample is "How to Save BIG Money in Property Taxes) -->
click here.
--> After viewing the sample pamphlet, simply click on
your browser back button to return to this web site. [The
sample pamphlet is in pdf format, so you will need Adobe Acrobat
Reader to read the document. If needed, you can download Adobe
Acrobat Reader via the link on the left side of this web page -
it's free.] You will notice that the sample pamphlet is
formatted for printing, therefore you will need to follow the
page numbers for proper viewing/reading.
Some other features of
NextLevel Marketing
include:
A cost effective format for the majority of the
inserts - We have designed all but one of the documents in a pamphlet or
brochure format so they can be easily inserted with your monthly
direct mail letter in a standard size envelope. This helps
reduce your postage costs. The exception is the "Guide to Home
Ownership" document, which is issued in a 8 1/2"x11" format
because it is too large to incorporate in a pamphlet format.
This document is made available to the letter recipient upon
request.
You will receive the inserts/documents in two
formats. One format is designed for inclusion with your monthly
recurring direct mailings. For referral members who prefer to
receive the monthly letters via email, we have also set up the
inserts in a format that can be "attached" to your email.
For agents who have a web site, the email formatted home and
family themed pdf documents can be uploaded to their web sites
with the email/letter modified to include a link to the document
within the web site. This approach eliminates the need to
include the informational document as an email attachment.
All of the
direct mail formatted home and family themed documents were designed to allow for
placement of your name and "advertising" information on the
front page of the insert/document. This offers you another
means to advertise your services. Since some of your inserts
may be passed along to others by your referral members, you
can gain further exposure. In fact, some of the letters
encourage your referral member to freely share the
information or mentions to have an interested party contact
you to obtain the free document.
A very affordable approach in providing your referral
members with a "value added product" - After your initial
affordable investment in AutoCustom
Referral System with NextLevel Marketing,
you will find it very inexpensive to operate this system
going forward. In fact, you will find that it will only cost
you approximately $10.30 per year per direct mail referral
member to operate this system. This cost includes
reproduction of the documents, envelope costs, and postage.
And, if you factor in an approximate 50% referral member
database which opts to receive email versus direct mail,
your effective/bottom line cost to operate this system going forward is
about
$5.15 per referral member per year ($10.30
times 50% direct mail referral members). Yes, that's right,
an amazingly powerful referral system that will only cost
you about $5.15 per year per referral member!
I do offer you the option to purchase from us a
supply of "finished" pamphlets and brochures; however, if you
prefer, you can easily prepare the document on your own. After
duplication of the pamphlets and brochure inserts/documents, they
will require some finishing/preparation time since they are set
up on a 8 1/2" x 11" format. In a couple of simple steps
(cutting, folding and stapling) your pamphlets will be
ready to mail. The brochures simply require two folds
(tri-fold format), and they are ready to go. However, if you
would prefer to not spend the time or have a family member help
in the document preparation, I offer completely finished
pamphlets and brochures which are ready for mailing. In fact,
since I obtain discounted pricing for reproduction on high
volume reproduction ordering, I am able to pass along the
significant cost savings to you. After I factor in a small
margin to cover my document preparation/finishing cost, you will
likely find that I can provide you completely finished, ready to
mail pamphlets and brochures for less than what you can
reproduce an unfinished copy. The $10.30 pricing mentioned above
was developed based on the assumption you purchase completely
finished pamphlets and brochures through my reproduction
services. Most of the standard pamphlets and brochures are
designed with an attractive color cover.
KEY POINT -->
Some real estate agents, especially those on a very tight
budget, choose to operate AutoCustom Referral System with
NextLevel Marketing exclusively via email. This option
eliminates your going forward direct mailing costs. This can
also prove to be an effective approach, but you must make
sure you obtain agreement from your referral member before
you start issuing the monthly emails with the document
attachments.
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GREAT NEWS!
Now available is our Direct Mail
Service. At a nominal charge, we will take care
of all your direct mail service. Better yet -- you can pick
and choose when you would like to use our mailing service.
If you who find yourself too busy at certain times
throughout the year -- NO PROBLEM
-- you can use our service to issue your monthly direct mail
letter and associated pamphlet/brochure. Or, if you simply
don't want to be bothered with any of the monthly direct
mailings -- NO PROBLEM
-- you can use our service to issue all of your monthly
direct mailings. You see, we know you understand the
importance of keeping in contact with your personal
referral network, but we understand you are very busy and
there will be times when you would like an affordable
service to assist you in your mailings.
To offer you a
perspective on just how affordable our
Direct Mail
Service can be --> you can
obtain this service at a cost of approximately
$13.77 per year for each of your direct mail recipients.
This price covers all costs associated with the monthly
direct mailings (e.g. postage, envelopes, mailing labels, letter
preparation, and
high quality fully finished pamphlets and brochures). We do all
of the work, you simply tell us the names and addresses of the
direct mail recipients and we take it from there. Keep in mind this is
a powerful communication service which provides your
personal referral network with useful
information and is proven to motivate your personal
network/sales force to deliver you high quality, easily
converted leads. When you consider the value of just one
converted lead relative to the cost of this powerful system
it is an absolute "no-brainer" on the incredible value our
system and direct mailing service offers! You will be
provided more details on our Direct Mail
Service after your purchase of
AutoCustom Referral System with NextLevel Marketing,
however if you would like more information on this service,
please give us a call at our toll free number (see contact
information on our home web page).
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How the System Works in Summary
As mentioned above, when you purchase
AutoCustom Referral System with NextLevel
Marketing you obtain
UNLIMITED
personal use rights to the material.
Exclusivity use rights apply to the purchase, which means that
only the purchaser of the system has the
UNLIMITED use
rights for AutoCustom Referral System
with NextLevel Marketing. The letters in the
AutoCustom Referral
System offer an introduction to the
Next Level Marketing
provided
insert/document. A very subtle approach is
incorporated within most of the monthly recurring letters
which "politely" requests your referral members help in
promoting your services. This approach is utilized by the "elite" in your profession and is a primary factor in their
success.
As you now know, AutoCustom Referral System is the letter component of
this integrated system. The executable (.exe) letter format
allows you to incorporate your "personal" information and touch
to the professionally written letter. After you click on/open
the specific letter, you will be prompted to answer a few
questions. The answers to your questions will be inserted into
the letter which will then be ready for upload into your chosen
word processing system (direct mail recipients) or your email
system (email recipients). You will then have the opportunity to
"tweak" the letter, if you wish, before you send it to your
referral member. If you are issuing a "mass mailing", such as a
monthly recurring letter, you will be guided by our Mail Merge
process instructions (see Bonus Section below) that will produce
specifically targeted letters to each of your referral members
without having to spend the time drafting specific letters to
each referral member.
Through the integration of
NextLevel Marketing, I have
designed a uniquely powerful system. As previously mentioned,
NextLevel Marketing puts to
work for you the incredibly potent "Law of Reciprocity"
and provides you with your Unique Selling Proposition.
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