Stay In Touch For Success

Stay In Touch For Success Marketing System©

System Content

GR Edition

Contents of the System

So what is included in this new and unique system? The Stay In Touch For Success Marketing System© (IN Edition) contains 71 customizable direct mail and email letters (includes extra/bonus letters mentioned below) all targeted at your referral member database. Each of the letters are designed as an executable (.exe) file, which allows anyone with a Microsoft Windows Operating System (95/98/Me/NT/2000/XP/Vista) to open the file and complete the letter. This unique approach offers flexibility because it can be integrated with whatever Word Processing system you possess. In fact, you don't even have to have Word Processing software because it will even work on Windows Notepad or WordPad (one or both come standard with your Windows Operating system). Stay In Touch For Success Marketing System© was designed as a powerful, yet simple to use system. Even if you have minimal computer skills, you will find this system extremely easy to administer!

I have considered every angle when designing the referral member letters. The system includes 11 initial/introductory direct mail letters and thank you letters targeted to your specific referral members (e.g. customers/clients, family members, friends, and others within your "sphere of influence"). The introductory letter will establish the recipient as an "official" referral member for inclusion in your RCMD (Referral Contact Management Database). More information on the RCMD is provided below.

The system also includes 27 direct mail and 27 email recurring monthly letters which gives you a full three year supply of recurring "communications". After the end of the three year cycle, you can reissue the letters and associated insert/documents. This three year cycle is effective because it is likely your referral member will have forgotten about the communications sent three years previous.

--> As mentioned, Stay In Touch For Success Marketing System© is designed to operate on a three year cycle. However, I recognize some system users may prefer to issue new/fresh letters and informational documents after the three year cycle. As a result, I have created a Year 4 and Year 5 option which is available should you wish to expand the system to either a four or five year cycle. If you are interested in this option please click here to access Year 4 and Year 5.

The system was designed so that the monthly recurring letters would be sent either via direct mail or email. Each of these letters are unique and focus on a selected subject for the given month. To be specific, the system was established so that nine monthly letters are issued each year. To offer a "break" in the letter issuance, you can opt to either send nothing on the three "off" months or send some other form of communication (e.g. postcard, newsletter). In addition, the system provides 3 direct mail letters which serve as a "thank you" for your referral members when they provide you with a lead.

KEY POINT --> Although Stay In Touch For Success Marketing System© was designed to target your customers/clients and "sphere of influence" (e.g. friends, family members, and acquaintances), the system can be used as part of a FARMING or other niche marketing strategy. Further details on this can be found on the Questions and Answers link -- make sure you click on your browser return button if you wish to return to this page after clicking on this link.

Along with the issuance of the monthly recurring letters, you will obtain UNLIMITED rights to reproduce and send to your referral members the 60 informative documents (includes extra/bonus documents mentioned below). All of these documents are centered around home and/or family. Whether the documents offer suggestions on saving money or enhancing the readers' home or family "experience", your referral member will find the information within these documents interesting and informative. A few of the documents may not specifically apply to a given referral member, but they may very well pass it along to a friend or family member who they believe will find the information of interest. Because you will prominently display your name and contact information on the cover of the free document, you will have another means to advertise your services. One of the items we carefully considered in the design of this system is an effective means to issue recurring communications to your referral members so that it doesn't have the appearance of unsolicited advertising. So how did we do this? We have linked many of the monthly recurring letters and associated free inserts/documents to a specific recognized "holiday". I am not talking about the typical holidays that we are familiar with, but generally unknown, legitimate, nationally recognized holidays. For example, did you know that March is "National Financial Security Month" or that October is "National Crime Prevention Month"? By linking your monthly recurring mailing to an official holiday/celebration, you have a reason/excuse to send your letter and free informative insert/document.

PLUS --> As mentioned above, you can most effectively administer our powerful system with a RCMD (Referral Contact Management Database). A RCMD is simply any form of a mechanized list/database of your referral members. It can be a simple Microsoft Excel spreadsheet or could be your existing contact management database software/program. To help you administer Stay In Touch For Success Marketing System©, we include (for free) a database template you can use to build your mechanized database. If you can type on a keyboard, you can easily populate your referral member database with our free template!

If you are currently utilizing a newsletter approach for communicating with your referral member database, I applaud you for taking this important step. I know there are newsletter "products" available, but I strongly suggest you evaluate the informational content and ask yourself, "Does the material really offer enough "substance" to be of value to my referral members?" If the reader perceives the content to be more "fluff" than substance, they will quickly discount the mailings and likely send it immediately to the trash can. The material offered in this system does provide information with substance and is much more likely to be read and used by your referral members and will more likely be passed along to others.

The complete listing by year and title of the inserts/documents is as follows:

Year 1	Year 2	Year 3
Home Security	How to Save BIG Money in Property Taxes	Home and Garden Tips
Free Annual Credit Reports	Tips to Save You Money	How to Lower Your Mortgage
Protect Your Child	Consumer Tips	Fire Safety for Older Consumers
Home Sweet Home Improvement	Reverse Mortgages	Privacy Protection
Smoke Alarm Safety	Food Safety	Baby Safety Checklist
Consumer Fraud Quiz	A Guide to Childproofing Your Home	Home Improvement Scams
Telephone Fraud Schemes	Lower Your Homeowners Insurance	A Guide to a Healthy Diet
A Family Guide to Using the Internet	Holiday Safety	Surviving the Holidays
The Appetizer Recipe Collection *	The Salad Recipe Collection *	The Cookie Recipe Collection *

* these are "bonus" documents which are large in size and you may opt to send by email attachment at the request of the referral member

To view a sample of one of the documents (sample is "A Guide to Childproofing Your Home") --> click here. [The sample pamphlet is in pdf format, so you will need Adobe Acrobat Reader to read the document. If needed, you can download Adobe Acrobat Reader via the link on the left side of this web page - it's free.] You will note the sample document is formatted for email attachment distribution. The same document content is also available in a different format for easy pamphlet creation and insertion with a direct mail distribution.

Some other features of the valuable informational content include:

A cost effective format for the majority of the inserts - We have designed all of the documents in a pamphlet or brochure format so they can be easily inserted with your monthly direct mail letter in a standard size envelope with standard postage. This helps reduce your postage costs.

You will receive the inserts/documents in two formats. One format is designed for inclusion with your monthly recurring direct mailings. For referral members who prefer to receive the monthly letters via email, we have also set up the inserts in a format that can be "attached" to your email. For system users who have a web site, the email formatted home and family themed pdf documents can be uploaded to their web sites with the email/letter modified to include a link to the document within the web site. This approach eliminates the need to include the informational document as an email attachment.

All of the direct mail formatted home and family themed documents were designed to allow for placement of your name and "advertising" information on the front page of the insert/document. This offers you another means to advertise your services. Since some of your inserts may be passed along to others by your referral members, you can gain further exposure. In fact, some of the letters encourage your referral member to freely share the information or suggests an interested party contact you to obtain the free document.

A very affordable approach in providing your referral members with a "value added product" - After your initial affordable investment in Stay In Touch For Success Marketing System©, you will find it very inexpensive to operate this system going forward. In fact, many system users choose to initially use email for the distribution of the letters and documents. This is a great way to issue the powerful referral marketing material for FREE and we provide suggestions on how you can properly and effectively send the material via email. Many system users choose to send some of the material to their "high valued" referral members via direct mail. This is great option especially if you provide higher cost products/services. The direct mail option will provide most system users with a high return on investment (e.g. cost for direct mail distribution). If and when you decide to use direct mail for part or all of your referral database, you will find your maximum going forward costs to administer the system is approximately $10 to $11 per year per direct mail recipient. This represents an approximation of your postage, pamphlet/brochure reproduction costs, envelopes and mailing labels and may vary slightly depending on your specific costs. This amount is an estimate of your costs assuming you decide to distribute all of the nine monthly direct mail letters and associated informational pamphlets/brochures. Some system users decide to reduce the number of monthly mailings which still allows you to "stay in touch", but will help reduce your direct mail distribution costs. This is just one more "flexibility" feature which has been built within the design of Stay In Touch For Success Marketing System©. Please note - As explained at the bottom of this web page, we have introduced the choice of purchasing the email only distribution option as well as the direct mail only option. Email is a wonderful option if you are on a tight budget and want a very inexpensive and easy to administer means to "stay in touch" with your valued referral members.

--> Plus, if you choose to send some or all of your monthly letters and pamphlets/brochures via direct mail, and you do not have the time or other help/resources to perform your direct mail distribution, we do offer a several options to help you administer your direct mail program. You can opt to purchase "finished" pamphlets/brochures from us, and you can perform the direct mailing on your own. Because we can mass reproduce the documents, you may find you can obtain finished documents from us for less than what you may find to copy/reproduce the documents on your own. To put this in perspective, you can obtain a year supply of finished documents from us for approximately $4.50 per direct mail recipient. Plus, you have complete flexibility to order what documents you desire, when you desire (e.g. you don't need to order future pamphlets/brochures until you need them). In addition, we have introduced a full Direct Mail Service program. This gives you the opportunity to use our services to administer your complete direct mail program if and when you need assistance. So, if you are just too busy or do not have the help available to prepare and send your direct mailings, you can use our service if and when you need assistance. We have also priced our service to fit almost any system users budget at our very affordable price of approximately $14.95 per direct mail recipient per year. [This represents your direct mail cost if you use our services for all of your direct mailings, and you choose to send all nine of the monthly mailings per year. Your costs can be reduced by sending less than the full nine mailings each year.] You simply tell us the name and address of the direct mail recipient, provide the customized letter, and we take it from there. Our product offering and additional services were all designed to not only provide you with a powerful new customer/client generation program, but flexibility in the administration of the system. Simply put, you will NOT find anything on the market today which will produce an incredible return on your investment with complete flexibility on how YOU choose to administer the system.

--> If you would like further information on how this system is administered or further information on our reproduction or direct mail service, please contact me (contact information on the left side of this web page).

In summary, when you purchase Stay In Touch For Success Marketing System© you obtain UNLIMITED personal use rights to the material. Exclusivity use rights apply to the purchase, which means only the purchaser of the system has the UNLIMITED use rights for Stay In Touch For Success Marketing System©. The letters in this very powerful system offer an introduction to the valuable informational content included in the program/system. A very subtle approach is strategically incorporated within many of the monthly recurring letters which "politely" requests your referral members help in promoting your product/service. Now you have the unique opportunity to obtain a powerful, easy to use, and affordable program/system which will allow you to cost effectively grow your business!

**NEW OPTION - You asked and we responded. Our core system, as reflected above, offers you the ability to issue the powerful communications and associated home and family informational material via both direct mail and email. Based on current and prospective customer input, we are now offering you the opportunity to obtain the marketing material for exclusive email or direct mail distribution. We know email is a wonderful option for those who are on a tight budget and do not want the "burden" and cost associated with direct mail distribution. It is a great way to get started with Stay In Touch For Success Marketing System© and we still offer you the option to obtain the direct mail distribution material at a future date, if and when you believe this would further enhance your results. Plus, we understand there are those who would prefer to exclusively issue the material via direct mail without the email option. As you will note in our pricing options, we have these flexible alternatives at reduced prices. No doubt you will find an affordable option that will meet YOUR specific needs! And, all of our options come with our complete money back guarantee if your are not completely satisfied.**

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