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**Why you need an effective Post Closing Letter**

An effective post closing letter is extremely important in establishing the foundation for your client, now referral member, in happily bringing you easy to convert leads. As you know, referrals from past clients are much more likely to be converted to new clients than any other leads. After all, your past clients have first hand knowledge of your performance and their endorsement is, therefore, highly respected. Keeping the client happy up to and through closing is just the starting point in establishing your client as an effective referral member. The post closing letter is the next step in establishing this important foundation. The essential elements which should be included in an effective post closing letter include:

Formal/written thank you - Your letter should begin with a warm and sincere thank you to your client for placing his/her confidence in you and choosing you to serve as his/her agent.

Request feedback on your performance - I know many agents have difficulty in requesting feedback on their performance, especially from their customers/clients, but they are by far the best source of input. You should understand most of your clients will happily provide performance feedback. Your request shows that you respect and appreciate their input and that you continuously strive to improve your performance. I provide along with the FREE post closing letter and highly effective Performance Feedback Questionnaire.

Calm any fears about the client's recent home purchase - If the arrangement involved the purchase of a home, you should include some verbiage which would address any potential "buyer's remorse". Typically any large purchase is followed by doubts. A simple statement, such as; "I believe you made an excellent choice in your home selection, and I am confident your family will be happy in your new home for many years to come."

Clearly state you are always available to address any questions/concerns - Far too many agents "leave" their clients after the closing. As you have probably noted from my web site material, it is critical you keep in touch and reinforce your availability with your referral member base. But, there are effective ways, and not so effective ways, to keep in touch with your past clients and other referral members. My web site will outline how you can "effectively" keep in touch with your referral members.

Provide a list of "post closing" services you provide - This is really an expansion of the above item. This is where you outline specific areas where you are in a position to provide help. It is an extremely important element which is explained further after you access the FREE post closing letter.

Statement that you will be sending future informative information - As you will note in my web site, you can truly distinguish yourself from the "rest of the crowd (of real estate agents)" by continuously communicating with your referral members and providing them with useful and informative material. You will see that I strongly suggest the free informative material be centered on the subjects of home and family.

Politely request the client/referral member help in bringing you new clients - By all means take the opportunity to "politely" request your client/referral member spread the word about you and your availability to help others in their home sale/purchase. If you continue to "serve" your past clients, they will be happy to spread the good word!

You will note my FREE post closing letter incorporates all of the above mentioned critical components. To access the FREE post closing letter, simply click on the "Return to the homepage" link immediately below and proceed with the instructions on obtaining all FREE products and reports.

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